Victoria™, Mexico’s oldest beer brand, is teaming up with Mexican singer-songwriter Carin León for his Boca Chueca tour, slated to kick off in the U.S. on August 29. This exciting collaboration marks Victoria’s official sponsorship of Carin’s highly anticipated tour, bringing together two iconic symbols of Mexican culture for a celebration of music and cerveza.
Victoria Beer Summer 2024 Sweepstakes
In honor of their partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes, offering fans the chance to win a VIP Concert Experience at Carin’s show in New York City on October 2, 2024. Fans 21 and over can enter the sweepstakes at VictoriaUSA.com from now until August 31. The grand prize winner will receive a VIP concert experience for two, including tickets for admission, air transportation, a two-night hotel stay, spending money, and more.
Carin León expressed his excitement about the collaboration, stating, “I’m honored to have Victoria as the Official Cerveza of my 2024 U.S. tour. Victoria is proud of its Mexican heritage and sees music as a perfect opportunity to celebrate our culture, just like I do. By bringing people to my show through this sweepstakes, we’re able to offer my fans the chance to experience that communal feeling of drinking an ice-cold Victoria while enjoying Música Mexicana.”
Unique Prizes and Experiences
But the excitement doesn’t end with the sweepstakes. Music and cerveza lovers have the chance to win a custom, one-of-a-kind Victoria cooler that doubles as a speaker, allowing fans to keep their Victoria beer ice cold while enjoying the sounds of Música Mexicana all summer long. Additionally, the brand is giving away other prizes, including an autographed Carin León framed poster and Victoria merch to showcase and celebrate the tour.
Maddy Zingle, Senior Director of Brand Marketing at Victoria, highlighted the significance of partnering with Carin, stating, “With Victoria considered Mexico’s oldest beer brand, supporting an artist like Carin who shares a profound love for the Mexican community felt like the perfect match. Our partnership with Carin allows us to not only give back to our fans, but to celebrate how special Música Mexicana is to the culture. Just like Victoria, Carin’s music brings people together to create memories that fuel relationships for years to come.”
Victoria as the Official Cerveza
Victoria is proud to be the Official Cerveza of Carin León’s shows in over 20 cities across the U.S., starting in Greenwood Village, Colorado, on August 29. This partnership not only highlights the brand’s long-standing Mexican heritage but also showcases its commitment to celebrating and supporting the vibrant traditions of Música Mexicana.
For more information on Carin León’s tour and to purchase tickets, visit https://carinleonlive.com/. To stay updated on the latest news and exclusive content, follow Victoria and Carin on their respective social media channels.
In addition to the summer sweepstakes and tour sponsorship, Victoria and Carin have collaborated on a custom hat inspired by Carin’s signature style with a touch of the Victoria flair. This exclusive “El Sombrero de Carin por Victoria” can be seen across both artists’ social channels, embodying the fusion of music and cerveza that defines their partnership.
About Victoria™
Considered the oldest beer in Mexico, Victoria™ is an ultra-premium Vienna-style lager with a light-to-medium body and slight malt sweetness. Its flavor boasts a toasted malt character perfectly balanced with a smooth, crisp finish. The brand’s true Mexican authenticity and proud heritage have a long tradition of bringing people together through shared experiences and cultural celebrations. For more information and updates, follow Victoria on Facebook at Facebook.com/cervezavictoriausa. Victoria is exclusively brewed in Mexico and imported and marketed for the U.S. by Crown Imports LLC.
About Carin León
Originally from Hermosillo, Sonora, Mexico, Carin León emerged as a dominant force in the Mexican music scene at just 16 years old, elevating the genre internationally with his captivating and vibrant voice. His versatility in songwriting allows him to effortlessly navigate multiple genres, making him a modern icon who has brought the traditions of Música Mexicana to new generations.
Carin has achieved significant success with three songs in the Top 200 of Spotify’s Global chart and has received numerous nominations and awards, including an ASCAP award, four Premio Lo Nuestro 2024 awards, two Latin GRAMMY® awards, and seven nominations for Premios de la Radio. This year, he made history as the first Latin artist to perform at both Coachella and Stagecoach in the same year, solidifying his status as a groundbreaking artist in the industry.
Contact Information
For media inquiries or further information, please contact Stephanie McGuane at stephanie.mcguane@cbrands.com. Stay connected with the latest updates and exclusive content by following @CervezaVictoriaUSA on Instagram.
As Victoria and Carin León join forces to bring the vibrant sounds of Música Mexicana to audiences across the U.S., their partnership symbolizes a fusion of culture, music, and cerveza that celebrates the rich traditions and heritage of Mexico. Don’t miss out on the chance to experience the magic of their collaboration and immerse yourself in an unforgettable celebration of music and community.
