The International Cricket Council (ICC) recently revealed the official event song for the upcoming ICC Women’s T20 World Cup 2024. The song, titled ‘Whatever It Takes,’ is a collaboration between the all-girl pop group W.i.S.H., renowned music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House. This exciting soundtrack is now available for download and streaming on various platforms worldwide.
Accompanying the release of the song is the official music video, which provides a glimpse into the upcoming tournament. The video showcases memorable moments from women’s cricket and aims to portray the ICC Women’s T20 World Cup 2024 as a must-watch event of the year.
With a global pop sound, the song for the ninth edition of the ICC Women’s T20 World Cup seeks to resonate with international audiences and engage younger fans. The campaign slogan, “Whatever It Takes,” reflects the dedication and pursuit of excellence demonstrated by elite cricketers who strive to achieve greatness in their sport.
Claire Furlong, ICC GM of marketing and communications, expressed the organization’s commitment to making the ICC Women’s T20 World Cup 2024 a platform for world-class players to shine. The official event song not only previews the exceptional talent that will be on display during the tournament but also aims to inspire a new generation of fans to join the ever-growing community of women’s cricket supporters globally.
Following the success of the 2023 edition in South Africa, which garnered over 190 million global viewing hours, a 44% increase from the 2020 tournament, the 2024 event is poised to further elevate the sport. It is expected to attract new audiences and increase engagement on a global scale.
The tournament is scheduled to kick off at the Sharjah Cricket Stadium in the United Arab Emirates on 3 October 2024, with 10 participating nations vying for the championship. The Final will take place at the Dubai International Stadium on 20 October.
Members of W.i.S.H. expressed their pride in creating the official event song for the ICC Women’s T20 World Cup, highlighting the power of cricket to unite people from various backgrounds. They also expressed their excitement to see players like Jemimah Rodrigues and Smriti Mandhana perform the signature dance moves from the music video, along with other athletes from participating nations.
Music director Mikey McCleary shared his enthusiasm for capturing the energy and essence of a T20 cricket world cup in the song, eagerly anticipating cricket fans worldwide to listen to it.
As the countdown to the ICC Women’s T20 World Cup 2024 begins, fans can immerse themselves in the spirit of the tournament by enjoying the Official Music Video, which promises to set the stage for an unforgettable sporting event.