TikTok thrives on the creativity of its creators, who have built strong communities through their content. Every interest and passion is celebrated on the platform, and in order to support the growth of these creators, TikTok has introduced a range of monetization opportunities. One such opportunity is the Subscription feature, which has been redesigned and expanded to be available to non-LIVE creators.
This updated Subscription feature allows creators to offer their most engaged followers special perks, unique experiences, and access to a members-only community for a monthly fee. By providing exclusive content and experiences, creators can strengthen their bond with their community and increase their monthly revenue. Creators can customize their Subscription packages by offering different tiers with benefits like private communication channels, exclusive content, community identifiers, and customized perks.
Subscription is just one of the many monetization options available on TikTok to support and reward creators. Creators can access the Monetization module in TikTok Studio for personalized recommendations and detailed revenue analysis, as well as visit the Creator Academy for educational resources to help them reach their full potential on the platform. To be eligible for Subscription, creators must be 18 years or older, have at least 10K followers and 100K video views in the past month, or meet specific LIVE eligibility requirements.
TikTok is committed to providing a safe and welcoming environment for all users to express themselves and connect. All content must adhere to the platform’s Community Guidelines and Terms of Service to ensure the safety of the community. As TikTok continues to evolve and grow, it will refine the Subscription feature based on feedback from the community.
Overall, the expansion of the Subscription feature on TikTok is aimed at empowering creators to further engage with their community and monetize their content. By offering exclusive perks and experiences, creators can strengthen their relationships with their followers and enhance their growth on the platform.