Troon International’s recent partnership with Smartscore Company in South Korea marks a significant step in expanding its business reach in Asia. Troon International, a renowned provider of golf and club-related leisure and hospitality services, has joined forces with Smartscore, a leading golf IT platform based in Seoul with a strong presence in the region.
Smartscore’s expertise in golf course operation solutions, score management systems, and big data analytics, coupled with Troon International’s advisory services, is set to revolutionize the golfing experience at various clubs across Asia. The partnership will initially focus on collaborating with clubs in Thailand, Malaysia, and South Korea, including Artitaya Bangkok, Artitaya Chiang Mai, Artitaya Kanchanaburi, Borneo Country Club, and Kingsrock Country Club.
By combining Troon International’s industry knowledge with Smartscore’s innovative IT solutions, the aim is to elevate operational standards and customer satisfaction at these golf clubs. DJ Flanders, Executive Vice President of Troon International, expressed his enthusiasm about the partnership, emphasizing the potential for growth and excellence in service delivery.
Notably, Kingsrock Country Club in South Korea is the second golf club to benefit from Troon International’s management expertise, following the recent agreement with Gold Hill Country Club near Seoul. Furthermore, the addition of Thailand to Troon International’s portfolio and the inclusion of Borneo Country Club in Malaysia highlight the company’s commitment to expanding its presence in the region.
With a focus on the Korean market, the collaboration between Smartscore and Troon International is expected to enhance their influence in Asia and beyond. Sung-Hoon Jung, Chairman of Smartscore Group, expressed optimism about the partnership, foreseeing a significant boost in global competitiveness and leadership in the golf market.
This strategic alliance between Troon International and Smartscore Company represents a promising opportunity to elevate golf experiences, drive operational excellence, and set new industry standards in Asia. As both companies work together to integrate cutting-edge technology and expert advisory services, golf enthusiasts can look forward to a premium and innovative golfing experience across various clubs in the region and beyond.
