Hearst Television, a well-known media company, has recently made the decision to lay off numerous employees who were working for its streaming service Very Local. According to sources, dozens of employees have been affected by these layoffs. A spokesperson from Hearst mentioned that the company’s Very Local initiative will now be focusing more on documentary and news-adjacent programming, as these formats have been well-received by streaming viewers.
Despite the unfortunate impact on the talented colleagues who have worked on award-winning programming, Hearst Television believes that this shift in production focus is necessary for the future success of Very Local. The company expressed gratitude for the contributions and service of the affected employees.
Very Local, the free, ad-supported streaming service launched by Hearst Television in 2021, provides viewers with round-the-clock access to local news, weather updates, and original series from Hearst and its local stations. This service is available in the 26 U.S. media markets where the company operates, allowing viewers to also watch Very Local original series on-demand.
In the ever-evolving streaming landscape, Hearst Television is committed to continuing its innovation efforts. The company is confident that the new strategy for Very Local will lead to further success in the streaming industry.
Adding to the challenges brought on by the COVID-19 pandemic, the media industry has been experiencing a wave of layoffs and restructuring. Companies are adapting to changing viewer preferences and consumption habits, which have shifted significantly in recent years. By focusing on content formats that resonate with audiences, media companies like Hearst Television are making strategic decisions to stay relevant and competitive in the digital space.
While these layoffs are undoubtedly difficult for those affected, they reflect the broader changes taking place in the media industry. As companies like Hearst Television adjust their strategies and offerings, they are positioning themselves for long-term success and sustainability in a rapidly changing media landscape.