Caracol Television, one of Colombia’s most prominent broadcasters and content producers, has joined forces with Amagi to launch a new Free Ad-Supported Streaming Television (FAST) channel in Latin America. This collaboration signifies a strategic move by Caracol Television to expand its reach and offer its high-quality content to a broader audience across the region.
Caracol Television and Amagi: A Strategic Partnership
Amagi, a leading cloud-based solution provider, will provide Caracol Television with a suite of tools and technology to manage, deliver, and monetize its FAST channel. This includes automated playout, content scheduling, advanced analytics, and advertising tools, all of which are essential for maximizing revenue opportunities and enhancing the viewer experience.
Felipe Rivas, International Business Development Director at Caracol Television, expressed his enthusiasm for the partnership, stating, “Caracol is committed to broadening our audience reach and content offerings across all regions, and launching our first FAST channel is a central pillar of that strategy.” This collaboration with Amagi will not only enable Caracol Television to meet the increasing international demand for its content but also solidify its position as a leader in the Spanish-speaking FAST market.
Introducing Caracol Mix: A New Offering for Latin American Viewers
Caracol Television’s new FAST channel, Caracol Mix, will showcase a selection of the network’s greatest hits, allowing families across the region to enjoy Caracol’s premium content for free. This move comes at a time when the demand for streaming services is on the rise, with viewers seeking convenient and accessible ways to consume their favorite shows and movies.
Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, highlighted the potential of the Latin American market for FAST channels, stating, “Latin America presents a dynamic and rapidly growing market for the FAST ecosystem, and we’re excited to partner with Caracol to unlock this potential.” With Amagi’s cloud-based technology and expertise, Caracol Television is well-positioned to reach new audiences and establish itself as a content leader in the region.
Amagi: A Trusted Partner in Channel Creation and Monetization
Amagi has a proven track record of providing comprehensive solutions for channel creation, distribution, and monetization. The company’s global clients include major players in the media industry such as ABS-CBN, A+E Networks UK, NBCUniversal, and The Roku Channel. By leveraging Amagi’s technology, Caracol Television can streamline its operations, optimize content delivery, and capitalize on revenue opportunities in the competitive streaming market.
The partnership between Caracol Television and Amagi represents a significant step forward in the evolution of the Latin American media landscape. As viewers increasingly turn to streaming platforms for their entertainment needs, broadcasters and content producers must adapt to meet changing consumer preferences and behaviors. By embracing the FAST model and launching Caracol Mix, Caracol Television is taking a proactive approach to engaging audiences and staying ahead of the curve.
In conclusion, the collaboration between Caracol Television and Amagi is poised to reshape the streaming landscape in Latin America. With Caracol Mix set to offer viewers a diverse range of content and Amagi’s technology driving the channel’s success, this partnership is a testament to the innovation and vision of both companies. As the demand for streaming services continues to grow, Caracol Television and Amagi are well-positioned to capitalize on this trend and deliver exceptional entertainment experiences to audiences across the region.