Matière Première, a French niche fragrance brand, recently announced that it has secured a minority investment from Kering Beauté as part of its second funding round. The exact financial details of the deal were not disclosed, but the brand’s CEO, Caius von Knorring, expressed excitement about the partnership.
According to von Knorring, Matière Première has experienced significant growth in recent years, with retail sales increasing by 70 percent to 30 million euros in 2023. The collaboration with Kering Beauté is seen as a strategic move to further expand the brand’s presence in the luxury perfume market.
One of the key areas that Matière Première plans to focus on with the new funds is the expansion of its physical retail footprint. The brand is looking to open its own stores in Paris and London, with a long-term goal of establishing boutiques in Germany, the U.S., Middle East, and China.
Since its founding in 2019, Matière Première has gained popularity in Europe, particularly with the launch of its Vanilla Powder eau de parfum, which has become a bestseller for the brand. With a portfolio of 12 fragrances, including exclusive offerings, Matière Première aims to continue innovating and introducing new scents to its loyal customer base.
The recent investment from Kering Beauté marks a significant milestone for Matière Première and highlights the growing interest in niche fragrance brands within the beauty industry. The brand’s commitment to using sustainable practices and high-quality natural ingredients has resonated with consumers worldwide, leading to its presence in over 50 countries and nearly 400 selective sales points.
Looking ahead, Matière Première plans to strengthen its team, enhance its e-commerce capabilities, and launch new products to meet the evolving needs of its customers. With a focus on luxury and authenticity, the brand remains dedicated to offering the finest contemporary French perfumery to fragrance enthusiasts around the globe.