Aston Martin Aramco Formula One Team has partnered with Glenfiddich®, the well-known single malt Scotch whisky brand. This collaboration between the two iconic brands is set to kick off at the Las Vegas Grand Prix, where they will celebrate their shared commitment to excellence and innovation.
The partnership aims to bring together the expertise of Aston Martin Aramco and Glenfiddich® in design, innovation, and craftsmanship. By engaging with global F1 fans through exceptional experiences and stories, both brands hope to create a legacy that goes beyond their respective industries.
To mark this historic partnership, Glenfiddich® has unveiled a rare cask from 1959, paying homage to Aston Martin’s debut in Formula One. This exclusive expression is crafted from a sherry cask known for its rich intensity, blending the passion, innovation, and quality of both brands.
During the 1950s, Glenfiddich® played a crucial role in shaping the future of single malt Scotch whisky, while Aston Martin was establishing itself as a symbol of luxury and performance. This unique partnership signifies a new chapter in the shared journey of these timeless icons.
The exclusive Glenfiddich® 1959 liquid will be bottled into a single commemorative bottle, representing the art of whisky and motorsport excellence. This collaboration promises to redefine exceptional experiences for enthusiasts worldwide, starting in 2025.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One Team, expressed his excitement about the partnership, highlighting the shared values of innovation and perfection. Similarly, Søren Hagh, CEO of William Grant & Sons, emphasized the partnership’s focus on excellence and innovation.
Brian Kinsman, Malt Master at Glenfiddich®, noted the synergy between the two brands, highlighting the shared commitment to excellence and passion. This rare 1959 bottling symbolizes the dedication of both Glenfiddich® and Aston Martin to their craft.
The partnership between Glenfiddich® and the Aston Martin Aramco Formula One Team encourages responsible attitudes towards alcohol consumption, promoting the message of never drinking and driving. Fans are invited to join the I / AM membership for exclusive access and experiences with the team.
Overall, the collaboration between Aston Martin Aramco and Glenfiddich® represents a blend of tradition, innovation, and quality, setting a new standard for partnerships in the world of motorsport and spirits.