TAG Heuer has a strong connection to the world of legendary racing, often seen outfitting famous figures like Steve McQueen and Ferrari drivers with their iconic watches. One such fan of TAG Heuer was the late Formula 1 racer Ayrton Senna, who tragically passed away on the track in 1994. To celebrate his legacy and coincide with the release of a Netflix series about his life, TAG Heuer is launching the Carrera Chronograph Tourbillon x Senna.
This new watch pays tribute to Senna by imagining a world where he wore a more mechanically impressive timepiece. The Carrera Chronograph Tourbillon x Senna features a tourbillon complication, known for its ability to improve a watch’s timekeeping accuracy by counteracting the effects of gravity. Housed in TAG Heuer’s flagship Carrera model, this watch combines high-tech materials with precious metals for a sleek and sophisticated design.
The new Senna watch is crafted from Grade 2 titanium and features a forged carbon 400-km tachymeter with Senna’s name inscribed on it. The chronograph counters boast azure scales and yellow hands, while Senna’s iconic “S” logo is visible on the 12-hour totalizer. The tourbillon complication is showcased above 6 o’clock, with a caseback depicting Senna in his racing helmet revealing the automatic Calibre TH20-09 movement.
With a price tag of 37,000 Swiss francs (approximately $42,679), this limited edition watch is a premium offering from TAG Heuer. However, the combination of its tech-forward design and the legacy of the legendary driver it honors makes the price justifiable for enthusiasts. The watch’s modern features, including a tourbillon complication, reflect the advanced technologies found in the world of Formula 1 racing.
While the Carrera Chronograph Tourbillon x Senna may not be an affordable option for everyone, its unique design and connection to Ayrton Senna make it a coveted timepiece for collectors and fans alike. TAG Heuer’s commitment to honoring motorsport legends like Senna through innovative watch designs continues to solidify its position as a top choice for racing enthusiasts and watch aficionados.