The FIFA World Cup final is a major event that captures the attention of sports fans around the world every four years. The next World Cup is scheduled to take place in the United States in July 2026. As a preview of what’s to come, two major tournaments are currently in progress – the CONMEBOL Copa América and the UEFA Euro 2024.
Both the Copa America and the Euros have expanded their fields, with 16 teams in the former and 32 in the latter. This expansion has led to more surprises and upsets, with teams like Turkey, Austria, and Slovenia putting up strong performances against traditional powerhouses. The upcoming 2026 World Cup will feature a record 48 teams, providing even more opportunities for underdog teams to shine.
The Copa America and the Euros have also been successful in terms of drawing crowds and viewership. Matches featuring teams like Argentina and Colombia have been particularly popular, with high ticket prices in the secondary market. However, not all games have sold out, highlighting the need for careful planning when it comes to ticket pricing and stadium capacities.
Both tournaments have also faced logistical challenges, such as delays caused by events held in stadium parking lots and crowd control issues. These incidents serve as a reminder of the importance of thorough security planning for major sporting events like the World Cup.
Despite these challenges, hosting major tournaments like the Copa America and the Euros can bring significant economic benefits to host cities. The UEFA Euro 2024, for example, is expected to bring Germany an additional €1 billion from foreign visitors. In the U.S., large crowds attending matches can generate substantial revenue for local businesses and boost tourism.
As preparations continue for the 2026 World Cup, organizers can learn valuable lessons from the Copa America and the Euros. By carefully addressing issues related to ticket pricing, stadium capacities, security, and transportation, they can ensure a successful and memorable tournament that showcases the best of international soccer.