Gary Lineker Expresses Displeasure Over Borussia Dortmund’s Sponsorship Deal, Vows to Support Real Madrid
Former England star Gary Lineker has announced that he will be backing Real Madrid in the upcoming Champions League final following Borussia Dortmund’s recent sponsorship agreement. Lineker, who has always supported Barcelona, expressed his opposition to Dortmund partnering with weapons manufacturer Rheinmetall.
The German club’s decision to sign a three-year deal with the arms company has sparked controversy, with Lineker taking to Twitter to share his disappointment. The logo of Rheinmetall will be featured on Dortmund’s licensed products, excluding the team’s shirts, leading to backlash from fans and activists.
Michael Schulze von Glasser, the managing director of The German Peace Society and a Dortmund supporter, condemned the partnership, stating that he never expected his club to align with an arms manufacturer. The move has left many fans feeling offended and conflicted, with concerns raised about the ethical implications of the deal.
In response to the criticism, Dortmund defended their decision, highlighting the benefits of the partnership with Rheinmetall. The defence and technology group will serve as a “Champion Partner” for the Bundesliga club, offering advertising opportunities, marketing rights, and event sponsorships.
As Dortmund prepares for the Champions League final, the presence of the Rheinmetall logo has reignited the debate surrounding the intersection of sports and controversial sponsorships. Despite the backlash, the club remains committed to its partnership with the arms company, emphasizing the mutual benefits of the collaboration.