Tag: Digital media
Premium vs Ad Strategy Comparison: Netflix, Disney, Spotify – Media Leader Analysis
Jack Benjamin, a newly promoted senior reporter, and outgoing editor-in-chief Omar Oakes delved into a discussion regarding the evolving strategies of streaming services when...
Cannes 2024: Unveiling Bold Ideas at Campaign Middle East
The Cannes Lions International Festival of Creativity is more than just a gathering of industry professionals; it's where the future of marketing and creativity...
Internet Surpasses TV as Top News Source: A Shift in Media Consumption
The internet has officially become the top source of news for the majority of adult online users in Germany, surpassing traditional television broadcasts. According...