Tag: Digital media

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Premium vs Ad Strategy Comparison: Netflix, Disney, Spotify – Media Leader Analysis

Jack Benjamin, a newly promoted senior reporter, and outgoing editor-in-chief Omar Oakes delved into a discussion regarding the evolving strategies of streaming services when...
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Cannes 2024: Unveiling Bold Ideas at Campaign Middle East

The Cannes Lions International Festival of Creativity is more than just a gathering of industry professionals; it's where the future of marketing and creativity...
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Internet Surpasses TV as Top News Source: A Shift in Media Consumption

The internet has officially become the top source of news for the majority of adult online users in Germany, surpassing traditional television broadcasts. According...