Take-Two’s Ongoing Quest for Mobile Success
Two years after acquiring Zynga, Take-Two is still on a mission to bring its popular franchises to mobile platforms. The $12.7 billion deal united Take-Two’s console and PC hits like Grand Theft Auto and Borderlands with Zynga’s social games such as FarmVille and Words With Friends.
CEO Strauss Zelnick expressed the company’s desire to tap into the mobile market with its existing intellectual property. Despite facing challenges and acknowledging the success of native mobile titles like Call of Duty Mobile, Zelnick remains determined to create a hit mobile game based on Take-Two’s own legacy IP.
While Zynga has seen success with titles like Match Factory, Take-Two is focused on leveraging its direct-to-consumer platform for mobile. With mobile revenue accounting for a significant portion of its earnings, the company is exploring opportunities to expand its mobile offerings.
Although upcoming releases like Star Wars Hunters and Game of Thrones: Legends are in the pipeline, Zelnick emphasized the importance of developing a successful mobile game based on Take-Two’s core IP. While the road to mobile success may be challenging, Take-Two is committed to exploring new opportunities and pushing the boundaries in the mobile gaming space.
