It took Meta just five days to turn Threads, its alternative to Twitter, into the fastest growing social network and application in recent Internet history. More than 100 million users have already downloaded the app and created an account, and this despite the fact that Threads is not yet officially available in Europe.
To get an idea of what it means, just point out that, until now, the record was held by ChatGPT, the OpenAI company’s application that allows you to chat with artificial intelligence. It reached 100 million users two months after launching to the public.
Meta, it is true, had it much easier. Threads is a clone of Twitter that allows users to post short 500-character text messages accompanied by photos or videos and follow posts from other members of the network.
But what makes Threads different from other alternatives to Twitter that have emerged since the arrival of Elon Musk is the ease with which it is possible to create a new account. It is a service associated with the popular social network Instagram. Anyone with an Instagram account can start posting to Threads in one easy step with the click of a single button.
Thanks to this, Meta has managed to attract celebrities and influencers to its new social network that until now had stayed away from other Twitter clones.
Meta has also tapped into the resentment among many veteran Twitter users of Elon Musk, who bought the blue bird social network last year for $44 billion and has made drastic changes since his arrival, bringing back accounts that had been banned for making extreme comments – like several figures of the North American extreme right -, increasing the amount of advertising that is displayed when using the network and closing support for third-party applications.
Threads’ success has not gone unnoticed on Twitter. Last week, Elon Musk’s legal team threatened Meta with legal action for infringing on their intellectual property. Elon Musk has also been somewhat restless in recent days, and has come to call Mark Zuckerberg, founder and president of Meta, a “cuckold” while challenging him -although it is hard to believe- to publicly measure his penis.
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