Sebastian Schauff wants to make online trading palatable for German farmers. Because only a fraction of agricultural purchasing is done digitally, explains the studied economist in the ntv podcast “So techt Deutschland”.
“What the farmer doesn’t know, he won’t eat.” A saying from a time when King Friedrich II wanted to make the potato native to Prussia. Sebastian Schauff is CEO of ag.supply, an online shop for agriculture, wants to make online shopping palatable for farmers.
“Half of the tractors are now digitally equipped,” says Schauff. Barn and farm management are also largely digital today.
However, Schauff wants to work with his company in an area that is still digital wasteland. In purchasing and sales, only less than five percent of the volume would be digital. “There is still incredible potential,” says the economist.
According to Schauff, farmers stayed with the existing supply chains for a long time. But a lot has changed since the Corona crisis. Before that, farmers tended to use their desktop computers at home after work, but “now 70 percent of orders come in from mobile devices,” explains Schauff.
