FC Bayern can plan long-term with many, many millions of euros from Telekom: The German record champions and the DAX group announced the extension of the joint sponsorship deal.
FC Bayern Munich has once again extended the multi-million dollar partnership with main sponsor Telekom. Before the Bundesliga game against VfL Wolfsburg, the German record champions and the DAX group announced that they would continue to work together until 2027. For two decades, Europe’s largest telecommunications company, headquartered in Bonn, has been advertising on the jerseys of the Munich footballers.
“It is very unusual that we have been together with Telekom since 2002,” said Bavaria’s CEO Oliver Kahn at a press conference in the Allianz Arena. During his career as a goalkeeper, the 53-year-old also wore the distinctive “T” on the Munich jersey. The new five-year contract is said to bring in a total of around 250 million euros for the Bundesliga-Krösus. However, as usual, the contracting parties did not provide any information on the financial conditions.
Michael Hagspihl, Senior Vice President Global Strategic Projects and Marketing Partnerships at Deutsche Telekom, emphasized that it is the longest partnership at the highest European level in football. “We’re really proud of it,” said Hagspihl. The investment in FC Bayern is absolutely worthwhile for the DAX company.
Unlike the controversial partner Qatar Airways, the Munich club management around Kahn does not have to fear any critical voices from the fan camp in the partnership with Telekom. Criticism of the partnership with the Qataris caused a turbulent annual general meeting at the end of last year, which even left former club patron Uli Hoeneß speechless and stunned.
