Butter brand Lurpak stated that the price of its products is increasing so that dairy farmers receive fair compensation.
Lurpak was trending in Twitter, as people were shocked at the high price of the spread in grocery stores. Sainsbury’s sells a 750g tub for PS7.25
Asda stated that photos of butter with security tags on them did not show thefts occurring more frequently, but were an issue at a particular store.
Lurpak stated that “prices on shelves have had to increase in the recent months.”
Arla Foods, Lurpak’s owner, stated that they understood that the recent inflation in food prices is affecting many households very hard.
“Unfortunately, our farmers are in a similar situation. The prices for feed, fertiliser, and fuel that they use to make milk have all increased significantly in the past months.
“We don’t set prices, but we work closely with retailers to ensure that our farmers get a fair price for their milk.”
Asda stated that its largest Lurpak pack was at the PS6 mark from last year. Its price had not increased and it was not considered to be of high value.
A spokesperson stated that there was no evidence to suggest the theft of the item more than any other or greater than it has been previously.
“Asda doesn’t have a policy of tagging this product, but individual stores might add tags to products that they have observed are missing.”
Sainsbury’s stated that the price of products is affected by many factors, including costs of manufacturing. We are trying to reduce rising costs wherever we can.
The spokesperson for the supermarket said that it offered its own brands and butter was part of its Sainsbury’s Quality Aldi Price Match campaign.
Grocery Insight chief executive Steve Dresser said that high production costs, fuel, and other raw materials were making their way onto the shelves.
He stated that farmers should be paid a fair price to ensure our food security. As their costs rise, so must the price they are paying for their produce. This all leads to a higher price and a higher shelf cost.
“Officially, Lurpak has a distinct taste and many loyal fans. But it’s also a reminder of other (cheaper!) brands that are available.
“An unpromotional price of Lurpak at PS5/PS7/PS9 reminds us all about the severe inflationary pressure that we feel at the moment.”
We hoped that Covid would flatten the curve. With inflation it’s a very similar story. We don’t see any signs that the trajectory is slowing or levelling off.
