From the trailer of “The Lord of the Rings” to advertisements of cryptomones and electric cars, through many Hollywood parodies, the 2022 Super Bowl, who ended up crowning Los Angeles Rams, highlighted once more for his expensive and very commented advertising spots
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Up to 7 million dollars for 30 seconds came to be paid to appear in the advertising of the party that in the United States retransmitted NBC, Telemundo and the Peacock Platform.
That fortune gives access to a huge audience: EN 2021, although it was the lowest figure in 15 years, 92 million viewers connected to see the final of the NFL.
With those numbers in mind it is easy to understand that Amazon issued at the Super Bowl the first “teaser” (advancement) of “The Rings of Power”, its very expected series inspired by J.r.R.
Tolkien and the Double Film Trilogy of Peter Jackson on “The Lord of the Rings” and “The Hobbit”.
It was not the only trailer that stood in this Super Bowl.
The “Nope” terror tape by Jordan Peele, the Marvel series “Moon Knight” with Óscar Isaac and the Marvel movie “Doctor Strange and the Multiverse of Madness”, the Netflix film “The Adam Project” with Ryan Reynolds,
And the new delivery of “Jurassic World” also offered some images as an appetizer of their releases.
Upon the trailers were also allowed to see numerous Hollywood figures in other advertisements.
For example, Salma Hayek and Arnold Schwarzenegger, giving life to two retired Greek gods who have changed the Olympus by Palm Springs, sold the benefits of a BMW electric car.
Another electric vehicle that was announced was a chevrolet model that replied accurately and a lot of nostalgia “the soprano” credits, this time with Jamie-Lynn Sigler (Meadow Soprano) instead of the long-awaited James Gandolfini (Tony Soprano).
So good was the recreation that some users of social networks came to believe that “the soprano” were going to announce their return to the small screen.
In contrast, General Motors electric cars resorted to Mike Myers to recover the mood of “Austin Powers”.
In addition, Eugene Levy became an unlikely Action Star for Nissan, Idris Elba and Ewan McGregor sold trips for Booking and Expedia, Seth Rogen and Paul Ruud formed humorous duo for Lay’s Potatoes, Lindsay Lohan and Danny Trejo came together in the gym
of Planet Fitness, and Demi Moore and Mila Kunis (Expareja and Current Couple of Ashton Kutcher) were ironized on your own lives for AT & T.
Out of cinema and television, the stars of the sport also claimed their space.
Perhaps the announcement that had more figures per square meter was a spot of the Michelob Ultra beer in which they appeared, among others, Serena Williams, Jimmy Butler, Peyton Manning and Alex Morgan by measuring himself in a bowling alley.
Finally, one of the most outstanding trends of this Super Bowll was the protagonism of advertisements around cryptomones.
Thus, Crypto.com with LeBron James as a great signing and FTX with a fun Larry David were some examples of spots on investments in cryptomoned, a theme in which he also drew attention, by disconcerting, one of Coinbase where he could only see a code
QR bouncing from side to side as if it were a screensavers of the 90s.
