“We have connected with the world of culture because it is our way of claiming that jewelry is an art. At least this is in Jewelry Suárez,” says Gabriel Suárez, creative director of the firm.
It was in Bilbao, in 1943, when Emiliano Suárez Faffian opened the first jewelry store-workshop in the city, a small town of 20 square meters that has currently become one of the most prestigious firms in the sector.
His grandson Gabriel Suárez has traveled to Seville for the opening of the new Boutique of the Signature in the English Court of San Juan de Aznalfarache, the third in the Andalusian capital.
The union with the world of culture has led them to create collections with Antonio Muñoz Molina, James Jean, Guillermo Pérez Villalta or Pedro Almodóvar, inspired by the film distant heels.
“We have turned those pieces of jewelery into a very high jewelry,” says Gabriel.
Laetitia Casta, Nieves Álvarez or Martina Klein have been the image of the firm, and Sofia of Habsburg or Isabel Preysler, its ambassadors.
Suárez was elected in 2004 to create the commitment jewelry of the then princes of Asturias, “an honor and a prestige. But it is also an honor to be at all the weddings and important events of anyone.”
In 2017, they launched Frida, designed by Red Sandra -Mexia-, collection based on the iconography of the Mexican d’émosan altars.
“We wanted those amulets to become jewels that connect with emotions, which were not just beautiful jewels, but they will count a story.”
The famous skulls are located in the lining of the jewel, “to take care of the piece also inside. Whoever takes it is who knows it,” she explains.
Gabriel Suárez reveals to Loc that “For the first time we will throw a collection of man in 2022, I can not count on anything at a creative level. Twins and watches we already have, but now there will be pieces like rings or bracelets. It is more jewelry.
In it the essence and elegance of Suarez “.
The idea arises because “there is already men who also want to have jewelry. In England or the United States it is very common in boys. Here not so much, but that niche exists. We will be empowering it, and I think that within a few years every time they will be more
The guys who take jewelry “.
What jewel would Gabriel put?
“I’m not the best example, it’s hard for me to put things on my wrist or on my neck, I would be something good but very sober.”
Emiliano and Benito Suárez are the presidents of the firm;
Gabriel and Juan -yes of the first – are the creative directors of Suárez and Aristocrazy, respectively.
The largest, Emiliano, does not work in the family business.
Since small, the brothers lived surrounded by … Luxury?
“That word does not just like it, sometimes it seems excluded, we have lived with that craft and know how to do, the love and passion that my father put in his work. For breathing all that, my brother Juan and I have finished working on
The family business. I remember my father surrounded by sapphires, diamonds … It is a very attractive world, with a pressure by beauty, a mime for the detail that makes it want to be part of it. ”
At 42, Gabriel Suárez comments that his father “has delegated and confident in us, bringing us a lot of experience. He is still the last filter, because he has a brutal clinical eye. In jewelry, one tenth of millimeter makes the difference, the precision, the precision, the precision.
It’s key. That is the great contribution of my father, the obsession with the detail and because we all have the same level of demand. ”
The founder of the firm -Su grandfather, deceased in traffic accident – taught them that they should control the entire process.
“We had to design everything we did. Buy the raw material at source, to eliminate intermediaries and get the best quality-price. HOSE HONESTY. If we buy very well, it is reflected in the client.”
A high jewelry that differentiates Suárez de her little sister, Aristocrazy.
“It is also jewelry, but Suarez’s craft and raw material is much higher. Aristocrazy is more influenced by fashion; Suarez No, because our pieces have to be timeless, so that whoever bought a jewel of this price will continue as happy
With it within 20 years “.
Gabriel studied journalism, is Suárez’s spokesman and directs the creatives.
“I am a man but on my team are all women, I have my criterion, but I let me advise, there is a balance between that male part of the family, knowing how to do and dedicate ourselves all my life, and the powerful influence of a team of
Women who contributes us energy and balance between maturity and fresh blood “.
In his spare time, Gabriel enjoys his hobbies.
“I love art, I have participated as a commissioner at some exhibition in Madrid, I also have many friends in the world of wine, I have even done some experience, I have been harvested for me, I am very close to me. More than a crazy food
, I’m a madman about the wine world. ”
