A few days before the alluvion of the lists begins with the best songs, albums, artists, videos and rolling hips of the year, the musical industry has the two eyes on which, from the explosion of streaming, it is the mother of
All lists: the most heard of Spotify.
And for those who, like James Rhodes, do not understand the massive success of the Latin Reguellum and Urban Music, they are not good news: for the second consecutive year the most heard artist in the world is Bad Bunny – First time someone repeats in the
First place-, and the Top 5 of artists and songs with more pull in Spain Cop it the Latin rhythms, with Rauw Alejandro in front.
Only C Tangana has planted face in the albums with Madrid in second place.
“We have been watching a few years how genres are evolving in such a fluid way than saying Latin music and associating it only with the reguetón does not make much sense,” says Melanie Parejo, Head of Music for Southern Europe of Spotify.
“Our parents talked a lot about Abba, we have lived the Korean pop revolution, but music in Spanish is clearly already part of the mainstream, so much so that Bad Bunny, that last year was there because he had taken three albums, this year
He has not published any and has achieved the same result. The hegemony of Latin music is still unbeatable. ”
Ticking us to the coldness of the numbers, Rauw Alejandro takes the triplet in Spain: artist, album and song more heard.
“I think it’s something that has a lot to do with the kind of song that is all from you, almost a hymn of chiringuito, very cheerful and verbenero,” says even Ensure.
This is also possible to perceive a change of trend caused by the pandemic, with refugee listeners on radiant issues of positivity and with that unmistakable summer flavor.
In that same line, Aitana has devastated as a female artist more heard on a list in which Argentina María Becerra, directly to third place appears.
“Aitana has raised a very interesting strategy. He took out a record (11 reasons) that he entered a lot with his fan base and expanded it, but when he heard Zzoyl Mon Amour and did the remix, he has achieved some incredible numbers not only in Spain
, but also in Latin America in general. ”
Beyond Spain and the second year of the reign of the Puerto Rican Bad Rabbit, in the first places on the list of the most heard in the world highlights the triumphant return of Taylor Swift and the third place of the podium for Koreans BTS, supported each
In two record labels that have mobilized their respective followers’ bases.
But the most surprising, attending to the song, the album and the most listened to the female artist is the donado debut of Olivia Rodrigo, actress and californian singer of Filipino origin converted into less than a year in a new global pop star.
The last girl departure from the Disney factory launched at the beginning of Year License, who approaches 1,200 million reproductions, and in May published Sour, album dedicated almost entirely to a loving break with a melancholic touch of youth anguish sprinkled with
Sugar Glass and some other alternative rock branch.
This dark version of Billie Eilish, disappeared from the first positions, the palm has been taken and his triplet adds another song (good for u) in the top 5. According to even, “That gives a little measure of the level of Fandom
From the youngest generation and how they react. When they like a song they listen to it again and again and establish a tremendous level of loyalty with their favorite artists. ”
Seen this 2021 of Bachata and merengue with dialing Latin accent, what trends and keys will mark 2022?
“No one can know, but what is clear is that music in Spanish has come to stay. It is getting into the top of Italy, from France … it is something that has been happening several years, but now we are starting to see how crystallizes
Really, “he concludes the head of Spotify in Spain.
Ozuna has already said before the pandemic: “Those who think that the regundet is not music will have to lock themselves in their house.”
