Almost a year after its launch in full pandemic, audible, the Amazon podcast and audiobook platform, it has presented some data on this rise format in our country.
And it is that, the growth of podcast consumption in Spain does not stop growing: According to a NetQuest study for audible, 57% of Spaniards listen to podcasts and 26% recognize it in a regular basis.
These data are also reflected in the consumption of premium podcast in audible, which have sustained growth of 25% month by month.
In the case of the Amazon platform catalog, the genera more demanded by the hearing are the Crime True (23.5%), fiction (18.6%), comedy (17.5%), documentaries (
12.3%) and content on personal growth and self-help (7.3%).
In this sense, the audible country manager in Spain, Juan Baixras, has highlighted that: “A recent study carried out in collaboration with the University College London (UCL) shows that the word heard generates a neuronal reaction superior to the word read
. Emotional and physically we get involved much more when we serve the spoken word, because listening to us captive, entertains, inspires and, most importantly, it moves us like no other format. ”
Among the first, titles are highlighted as ‘Why do we kill?’
o ‘Do you speak afraid?’
Fiction is starring ‘The Sandman’, an international overproduction that featured a casting of more than 70 voices, as well as the series of ‘Alien’.
‘Very of Sherlock Holmes’,’ Sanctuary and ‘jocidísimas’, written by María Dueñas, are also some of the original fiction podcast that “have had very important audiences,” he says audible in a statement.
This audible September has reinforced its commitment to the sound documentary with the premiere of Rafa Nadal Academy.
A series produced by UETV that narrates the day-to-day of the future tennis champions while they are formed at this academy created by the Tennis player Malloquin.
UETV also produces for this platform the podcast expansion report, presented by Iñaki Garay, Deputy Director of the Daily Expansion.
Looking ahead of the new season, Audible has advanced some of its premiere programs in our country.
Among them is the second season of ‘You will not believe’ by Antonio Castelo or the release of the Mindfulness Diary Podcast of Oliver Olive, ‘The Guest Club’.
In the audible fiction genre released the dramatized version of the novels of Lorenzo Silva of the Bevilacqua Detective Saga and Chamorro, ‘The Far Country of the Ponds’, as well as International Superproductions’ The Sandman, Second Act’ and ‘Assassin’s Creed
: Gold ‘, a podcast based on the famous video game.
The documentary catalog will continue to grow with the premiere of ‘the challenge – 11m’, of par productions and ‘grass’, from The Story Lab. Regarding audio-series, the service will premiere ‘the town’, a comedy produced by
Contracker and that will be added to the Successful ‘that is coming’ and ‘other small coincidences’.
Audible in Spain offers more than 100,000 titles, between audiobooks and premium podcast, of which more than 10,000 titles in Spanish, with a growth of this catalog of 55% in a year of journey.