Playful blouse, large collar, puff sleeves, loop – so only the trend formula of the summer of 2020 is. These are also the characteristics of MaisonCléo. The small, French fashion label that started in 2017 successfully a touch of laissez-faire in wardrobes and the digital fashion world cannot get enough of. But the founders, Marie and Nathalie Dewet want to be far more than just a Hype. The mother-daughter Duo, it’s about conscious consumption and local production. The stated goal: to encourage customers to change their consumption behavior.
The idea came about three years ago. Marie Dewet, who works since years in the fashion and in whose family the tailor’s trade for generations is written, it annoyed more and more that the industry does as a whole is still little for sustainability and fair production conditions. You decided to show with their own brand that is different. If one is only willing to adjust some of the parameters. With mother Nathalie, also a skilled seamstress, was found the perfect partner. Her nickname Cléo finally gave the brand its name.
made to order
The success came almost overnight – because of prominent fashion Repeller founder Leandra Medine Cohen and actress Emily Ratajkowski in love fans like You right off the bat in the pieces. Until today. In the meantime, the business is going so well that the mother and daughter dedicate themselves to the project full-time.
MaisonCléo follows the principle of Made-to-Order. Produced to order in the North of France, by Nathalie. If necessary, the pieces can be adapted to the individual dimensions of the customer. The online shop opens on Wednesday at the same time. To be sold a maximum of 30 pieces. The cheapest one is 25 Euro, the most expensive at 260 euros. Be used exclusively natural materials, mostly old scraps of material from French Couture houses.
It is also the story of the clothes
a fuel Is depleted, is out of print the model. In addition, MaisonCléo season works independently. Instead, be launched throughout the year, regular pieces. The creative process Marie lets her Fans via Social Media be a part of. Because MaisonCléo it is also a story behind every piece of clothing that begins in the Studio and with each and every client’s updates. The names of the models are derived by the way all of the women from Dewets family.
And yet something lifts the brand: The production of open costs are on the Website. Marie Dewet, the Design and Marketing of MaisonCléo is responsible for, with the intention of creating an awareness of how much work and time put into a single piece of clothing.
