This excitement is as predictable as unnecessary: Hardly the rumor that most of the German Starbucks stores do not give the VAT reduction to their customers, copying, politicians of the old phrases in a new Language. “A group”, “pays almost no taxes”, “employees get a little”: the outrage is so ritualized that you can reiterating any reasonably well-informed news readers by heart.

but this Time, she’s out of place.

first of all, The Starbucks stores are not from the American Starbucks group companies, but from a very European company by the name of Amrest, the price decisions are made has. The Starbucks stores have paid taxes according to the latest published annual report for 2018 in Germany no profit because they make no profit. Yes, a couple of million of Franchise fees go to Starbucks, about the same Amrest pays but solely to social security – and there is not talking about the VAT yet.

Secondly, particularly in the catering industry, the VAT reduction was not thought that the decrease in prices. You should also give the restaurateurs a Chance to redeem themselves after the hard Corona of weeks, at least a little bit.

Third: in the end, the customers decide. Anything you see as clearly as the prices. Starbucks stores do not belong anyway to the cheapest coffee sellers in Germany’s pedestrian zones. If the customers of the Latte Macchiato at Starbucks is too expensive, if a different coffee house, the tax cut more, then the customers can get their caffeine just a hundred metres further on.

The Starbucks stores be more the VAT reduction? That’s good to know. And now we go back to the important issues of this time.