Around nine hours was a triathlete Jan Frodeno on 11. April of this year, during the lock downs and a comprehensive curfew in Spain, to see via the Internet worldwide. At home in his Villa in Girona, a place made eighty kilometres North of Barcelona, the three-time Hawaii winner an “Ironman@home”. A 1.8-Kilometer Swim in the Pool on the terrace with a counter-current system, 180 kilometers of Cycling on the role, and then a Marathon on the treadmill.
You could not watch Frodeno just about often linked Streams, but via the Internet-platform Zwift virtual with him to cycle, run and chat. Athletes such as Boris Becker, Felix Neureuther, Fabian Cancellara, Andrea Petkovic and Niklas Kaul were turns in the course of the day. As a crazy idea born, was the action of a medial success. With 2000 euros, cost of production, in the main, for Webcams, the financial Input is minimal. Frodenos Manager who lives in Saarbrücken, had ordered the Material on the Internet and via parcel service to Girona area.
Two months later, the Karlsruhe-based company Intelligent Research in Sponsoring (IRIS), the evaluation of media data in sports sponsorship, specialized, and, among other things, for Audi, SAP, and the Wolfsburg works, the result of his evaluation of Frodenos home-Ironman presented. With a surprising result. IRIS managing Director Christian Riedle speaks of the “huge Dimension”. In Numbers: to see in the news and sports TV images of Frodenos home-Triathlon 28 million people reached in Germany alone, on Facebook there were live streams with a total of 1.5 million viewers and 560,000 interactions. Print and online media in 50 countries reached 240 million readers.
The so-called cumulative PR value of the IRIS study estimated at twelve million euros. “He is thus comparable to the value of Frodenos Hawaii-victory in 2019, there were 13.4 million.” The PR value means the sum for ads (Print, Online, Social Media), and Frodeno would have had to invest in order to achieve the same number of contacts, such as with his home-Triathlon. He is also an important metric for sponsors.
