in The international competition INMA, International News Media Association, is praising each and every year, the media company.
the Competition is called the ”tidningsvärldens the Oscar,” in which companies engage their audience and to do something good, to be acknowledged and celebrated.
– INMA has been awarded the media company, then, in 1937, and this year, out of 173 finalists in 15 categories, divided into two groups, regional and local brands, and a global, national, and international brands.
”It is good journalism to have a future,”
Express has three runner-ups. The titles of the Premium, Express TV and in the times News ” Fire in the Studio.
the Express Premium, is nominated in the category Best New Digital Subscription Initiative or Concept.
” we are very happy that we were at the end of a betalvägg of the communications will be selected. But to go from 0 to 70,000 subscribers in just one year, and at the same time to grow in the digital range, is pretty sensational in the industry, ” said Johanna Odlander, the director of the division of Express in the enterprise.
the Express Premium, has built a new digital subscription service in four months and have gone from zero followers to over 70,000 in a single year.
Since its inception, the Premium has been supertydliga that it is supposed to be the best of the content from the Network. It has been such a good show that readers are willing to pay for the kvalitetsjournalistik, it is a real feature of the whole project because it gives hope that it is good journalism to have a future.
the Three finalists from the Gp
the Bella Levy, the head of Expressen TV, ” thinks that the nomination and being a finalist feels fantastic. Express TV has been nominated for “Best New Initiative” to Enhance the Corporate Culture in order for their tv to school. This is a project with a mission to provide the journalists at the paper tools they need to improve their story telling in the video.
Express TV-trained more than 150 journalists in the videoberättande for a couple of intensive months, we will continue to educate people. In-house training is very important, and tv, the school has given to so many of the Gp with the opportunity to progress in their journalistic career. To find a new way to tell a story, to add a floating picture and a video of an interview or a feature article, provides more of both to the user and a journalist. And we are seeing the effects of it every day, ” says Bella Levy.
in the Last year, was named the times News ” Fire in the Studio of Tele2, the End-Up, in the categories: Best execution of native advertising. Now, the department is nominated in the category Best Idea to Acquire or retain command for Advertising Customers, in which the department’s sales picked up.
” We’re very pleased that our focus on innovation, once again, the attention to the international market. Last year, it was warmly welcomed, we are of the best in the world as the native event. This time, we are praised for our focus is to create an environment that maximizes both customer results and the customer experience, “says Caroline Sward, Head of Insight at the times News” Fire in the Studio.
READ MORE: : Express TV wins international award. READ MORE: , the New the success of to Express – and took the grand slam in the world CHAMPIONSHIPS. READ MORE: , Express TV, and Oi TV, nominated for the Crystal
