After its merger with american Zodiac, the manufacturer of swimming pools expects that the net profit will grow at a 30% annual

The innovation will have an “important role” in the new strategic plan of the company, that has more than 100 new products in the portfolio and more than 1,000 patents

Fluidra denies the impact of Catalonia on your business and puts your focus in the USA

The Catalan multinational industry of the pools Fluidra presented its strategic plan after the merger with american Zodiac, in July last, which provides for a 6% annual growth in the turnover, and net profit to increase by 30% per year, to reach 160 billion euros by 2020. This will allow the company to return to the path of the distribution of dividends, as they have insured their heads.

The new strategic plan is “robust and balanced” and presents “a perfect balance” in between “ambition and prudence,” he assured the president of the firm, fused, Eloi planes. The integration synergies of both companies have led to 35 million euros in cost savings and is expected to continue to generate cash sufficient, some 250 million, which will allow an important reduction of debt and generate returns on the capital, according to the director of finance of the company, Xavier tintoré has.

About the benefits of the operation, Plans has explained that thanks to their complementarity “Zodiac has been able to win market in the United State, in the aftermarket, directed to the park of swimming pools, while Fluidra in the rest of international markets. Are two companies that have structured processes that enable the continuous improvement of its margins”, he asserted.

For Bruce Brooks, ceo of the new Fluidra, the innovation will have an “important role” in the new strategic plan of the company, which has more than 100 new products in the portfolio and more than 1,000 patents.

Fluidra will also work to increase its market share in Asia, Africa and South america and grow 8% a year in sales until 2022, especially in Brazil, which is the third market of swimming pools in the world and where Fluidra has less penetration.

Brooks has explained that the company seeks to promote a sustained growth in a global market that moves 7.100 million euros, where North America and Europe account for 79% of sales and Fluidra leads with a market share of 18%.

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