Every two weeks, PMW summarizes major events in the global performance marketing industry, offering insights into the broader context and commentary on emerging trends.
Publicis recently acquired Mars United Commerce, expanding its reach in the market. This acquisition will allow Publicis to strengthen its offerings and provide more comprehensive services to its clients. On the other hand, Incubeta has expanded its total search offering, showcasing its commitment to growth and innovation in the industry.
These developments highlight the dynamic nature of the performance marketing sector, with companies constantly seeking to enhance their capabilities and stay ahead of the competition. As the industry continues to evolve, it is crucial for businesses to adapt and embrace new strategies to succeed in the digital landscape.
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