The fast food chain McDonald’s has opened its first CosMc’s pilot location in Bolingbrook (Illinois), which it presents as its own franchise of small-format locations focused above all on “refreshing” drinks with somewhat varied flavor combinations.
The opening, according to the BBC, has caused large queues of customers. The CosMc’s locations, set in the space, will focus on “drink exploration” and combine “bold and unexpected” flavors with vibrant colors.
Among the drinks sold at CosMc’s is a green tea lemonade and a blueberry lemonade, and even a Mexican churro iced coffee, reports EFE. It also has some products that can already be found at McDonald’s and that are very loved by its customers, such as egg McMuffins, M’s McFlurries
The first Bolingbrook location already serves as a “test”, like ten other pilot CosMc’s that the company intends to open in the Dallas and San Antonio (Texas) areas by the end of 2024. If they work, they will aim to expand this new format.
According to the company, this new space is born from nostalgia, and, in fact, it is named after the chain’s former mascot, an alien that starred in the company’s advertisements in the late 80s and early 90s.
Just like at a regular McDonald’s, customers can use self-service and order food from their car, through the store’s windows. And the CosMcs logo, although it incorporates a very recognizable small M, is different from the usual logo of the world’s first fast food chain.