“No drama. Just the frustration of losing a medium with bold tone, freedom and choices. After fifteen years of existence, the information site Vice France will cease its activities by the end of March, announced on Monday February 27 on Twitter its editor, Paul Douard, information confirmed by other journalists of the French office. of the American media group.

“It is with great sadness that I announce that the American parent company has decided to end the French branch like other countries in recent years,” announced journalist Justine Reix, Company Manager. Vice Media did not communicate on the closure of its French branch which, according to Paul Douard, has around thirty employees.

Vice has long been one of the rising stars of digital media, with outlets in dozens of countries and growing very rapidly. Launched in 1994, this irreverent counterculture magazine has grown into a multibillion-dollar publishing company. But the group experienced turbulence from 2019, its Viceland channel, launched in 2016, gathering very few viewers. It is she who would have made Vice Media miss its turnover objectives for 2017, announced at 805 million dollars, but lower in the end by more than 100 million, according to several American media.

In 2019, the group had already announced a 10% reduction in its staff in the United States and around the world. It announced in January to be on sale. Its leader Nancy Dubuc announced her resignation on Friday.