Elon Musk wants Twitter to finally make money. One way to do this is a payment model to get the longed-for blue tick in the profile. When it started in the US months ago, it caused chaos. In Germany, the introduction has so far been without problems.
Twitter has also made its new paid subscription Blue available for users in Germany. The paid offer is part of Twitter owner Elon Musk’s plan to create another business pillar alongside advertising revenue.
After the Twitter purchase, Musk had the Blue offer, which was previously available in some countries, converted. In addition to a blue tick in the profile, which previously only existed with personal verification, paying users are currently given the opportunity to publish longer videos.
As a further advantage, it is envisaged that tweets from subscribers will be placed more prominently in the future. They should also only see half as much advertising. However, both functions have been promised for “soon” for several months. The European Blue prices are roughly based on the US values: If you pay monthly, the subscription costs eight euros, if you get it for a year, you have to pay 84 euros, so an average of seven euros a month.
When the changed Blue offer was launched in the USA, there was initially chaos because everyone immediately got the blue tick and some users took advantage of this to create fake profiles for well-known brands and celebrities. Measures were taken against this during a break of several weeks.
Musk paid for most of the $44 billion acquisition out of his own pocket. But he also burdened Twitter with billions in debt that now have to be serviced. Since advertising revenue has fallen since the purchase, Twitter is even more dependent than before on new sources of revenue.
