Blow on the table in the advertising sector before government policies.
The Spanish brands of advertisers have sent one face to the president, Pedro Sánchez, to show him “his great concern against the attacks he is suffering from the sector.”
The warning reaches the initiative of the Minister of Consumer, Alberto Garzón, to limit the advertising of food products to the children’s population and also after the restrictions collected by the draft audiovisual communication law.
The sector, through the Spanish Association of Advertisers (AEA), which brings together the entire advertising sector in Spain, has launched the platform advertising, yes!, To underline “the serious consequences for the advertising sector” of these measures
, which impact on “one of the engines of the Spanish economy” precisely “at a critical moment due to the serious consequences that, in economic terms, has caused the pandemic”.
Participate in this initiative, in addition to the advertisers’ brands, the media and advertising agencies;
All of them criticize “unjustified limitations proposed by the Minister of Consumer, Alberto Garzón, go against the competitiveness of companies. This fact, together with the restrictions that, also, collects the future audiovisual communication law, difficult the digital transformation
By establishing regulatory barriers for the development of advertising also in digital audiovisual channels, adopting measures that move away from advertising their environment and make it lose capacity to compete as a sector and as a country. ”
This sector generates in Spain a business of more than 18,000 million euros, which represents 3.5% of the entire services sector of the country, and almost 100,000 jobs.
According to data data from the National Institute of Statistics, 42,971 companies are part of this industry.
The signatories also remember that a few months ago they already presented a manifesto in which it was made available to the Government to open a dialogue on any normative growth: “Unfortunately, it is not being like that.”
Consequently, advertisers again ask the executive to create a workspace “that allows to maintain jobs and to put an end to these attacks”
The list of members of the Platform Advertising, Yes! Give to the Association of Agencies of Transformative Creativity (ACT), the Spanish Association of the Digital Economy (Adigital), the Spanish Association of Commercial Radios (AERC), the Association for Media Research (AIMC), the Association of Media Agencies (AM), the Association of Information Media (AMI), the Spanish Association of Advertisers (AEA), the Association of Information Producers (APCP), the Association of Information Magazines (ARI), the Club de Creative (C of c), the Open Club of Editors (CLABE), the Professional Press Association and Multimedia Content (CONEQTIA), the Federation of Advertising and Communication Companies (La Fede), the Interactive Advertising Bureau Spain (IAB SPAIN) , the Mediaset Group (Group who belongs Telecinco and Four), the Mobile Marketing Association Spain (MMA), the Office of Justification of Dissemination (OJD) and the Union of Commercial Televisions in Open (UTECA).
