Crossroads takes a decidedly all the attributes of the e-merchant. Until now, the distributor had grown its online sales by expanding opportunities to deliver or retrieve his or her shopping. It has also launched, last week, a service of races “the voice”, which aims to facilitate the order taking. But the products sold on the company website were still available in the stores or the warehouses of the distributor.
see also : Crossroads set on the voice to boost the online sale
This time, Carrefour is innovating by launching a marketplace, that is to say, a space on its website where it offers products for which it has not purchased itself, but that it has only selected. The distributor mimics this Amazon: more than half of the products sold on the platform of the american giant are now being marketed by third party merchants. The u.s. Walmart has hired the same approach last week by teaming up with the canadian Shopify.
The distributor will favor products that are complementary to its classic range, which correspond to consumer trends rising
Carrefour, to him, is allied with the French specialist market places Mirakl. This innovation allows the company to enrich its offer in line. The end of 2020, there will be 100.000 references of the products on this marketplace, sold by hundred of dealers. The distributor will favor products that are complementary to its classic range, which correspond to consumer trends rising: as products of local, organic, gluten-free, or even the delicatessen.
The editorial team conseilleLes strategies to boost its business thanks to the networks sociauxCircuit short, bulk, buy local. Can we eat otherwise?SujetsCARREFOURTendances Of ConsommationE-commerceMarketplaceAucun comment
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