The Launch of Crypto Eats followed the Made Made in Silicon Valley of the companies that give a digital, trendy and modern air.
Apparently, the idea had everything to succeed and be a Money Maker: promised an “important piece of cake” from the home food delivery business valued at 16,600 million.
He also claimed to have agreements with marks already seated as McDonalds, he said to have an initial funding round of 8 million dollars of reputable investors.
In addition, he announced to hype and saucer that he would create his own cryptomon, who would accept the payments of food shipments in other cryptomones and presumed to have the best algorithm of the market because it was based on Blockchain.
What could go wrong?
That is precisely what Scotland Yard is trying to find out.
The story of Crypto Eats is that of a “company” whose duration did not exceed 30 minutes of life since its launch until mysteriously all its trail disappeared from the Internet and someone left with a booty of 500,000 pounds from the unskilled
Crypto Eat coins.
Meanwhile, British police look for a ghost.
An outcome that was possible thanks to that it is a carefully planned blow following a business launch modus operandi that did not differ in anything that a legitimate company of these characteristics would follow.
The robbery of Crypto Eats would not have been possible without Internet or social networks.
The first phase consisted of coating Crypto Eats as a project in which success was guaranteed.
For this, they resorted, they launched a press release with a communication agency that was replicated by hundreds of media practically cald.
This note ensured that “Crypyo Eats would take a large chop from a market of 16,600 million” corresponding to the home delivery sector with Riders, as he currently has Uber Eats, Glovoo or Deliveroo.
They also presumed to be “the first step to allow people to use cryptodivisas in the real world” and that could “compete hand-in-hand with Uber and Delivero, thanks to their software algorithm with Blockchain implemented.”
He also assured that he had first-class investors who had injected 8 million dollars in the company and with agreements with large brands such as McDonalds.
An optimistic and lacking approach that was transmitted to public opinion by an aggressive marketing and communication campaign to convey the message that Crypto Eats arrived to become the king of home delivery in the United Kingdom.
They launched a press release through a legitimate agency that was replicated by more than 100 practically cald media.
Both in the press release and in the items that were generated through it, it ensured that the Crypto Eat system would use Blockchain technology.
Along with the note, it is shipped elements of the corporate image of the company and a photo of the CEO, supposedly called Wade Phillips.
The photo of Wade Phillips had nothing to invite the suspicion.
In it appeared a man between 35 and 45 years old with pasta glasses that smiled at the camera while holding a glass of disposable coffee.
The typical in this type of company.
The problem, as Vice says, is that Wade Phillips seems that it never existed and the origin of the photo is an unknown.
Parallel to the press campaign, Crypto Eats launched a campaign in which he paid different influencers, celebrities and famous second division of the pink press of the United Kingdom to promote his brand, including distributing dresses.
“They launch their cryptomoneda on October 17. I only tell you that you use your head. [Crypyo Eats] has more money than you do not know what to do with it,” he said a popular staff of reiuno attached to his more than 387,000 followers in Tik Tok
.
“In a week, in a month or in two months that business can be the largest food delivery service throughout the UK and is not yet available,” he encouraged the followers of him.
As a colophon, in the days prior to its launch, Crypto Eats organized a party in London with these influencers and famous to make more noise in social networks.
Some celebrities who are now being questioned by the British police with the hope of discovering who was behind the launch of Crypto Eats.
A company that lasted a half hour and who won his creator more than half a million before his website, his social networks and any other trace of his existence vanish as if by art of Internet magic.
