Jerry Jones, Cowboys owner believes that bad news is good news for business. If that is the case, Tuesday was a good day for business.
The Cowboys have been criticized for announcing on Twitter a partnership agreement with Black Rifle Coffee Company. According to the Associated Press, the products of the company include AK-47 Espresso and Silencer Smooth.
After another day of mass shootings in America, the Cowboys tweeted this tweet. This included a massacre at a Highland Park parade, Illinois.
The Cowboys did not respond to the AP. The partnership was celebrated by the coffee company. The Cowboys relationship and all the controversy that followed raised the company’s profile and brand. People who aren’t comfortable with the Cowboys connection wouldn’t buy the coffee. This makes people more inclined to support the coffeemaker and may be more likely to purchase its products.
The company claims it supports veterans, first responders and America’s men, women, and children in uniform. This is what prompted the strange comment from the author of the AP article: “Cowboys owner Jerry Jones was one of the most vocal NFL owners against players kneeling during The Star-Spangled Banner prior to games to protest racial injustices and police brutality.”
Folks, the anthem protests were not an attack on the military for the umpteenth and onest time. Jones was not encouraging players to stand. Jones was protecting his ability to purchase and maintain a superyacht along with his other assets. Jones and the league intentionally pander to those who didn’t see the gesture was not about the military. It’s difficult to see how Tuesday’s tone-deaf gesture of the Cowboys could be about supporting the military.
It would also be interesting to see how much Cowboys make from this deal. It doesn’t matter what it cost, however, it is arguably not worth it. Unless America’s Team doesn’t want to oversaturate that portion of America that was repulsed by anthem kneeling, and that, in turn will embrace a line coffee products dripping in pro-gun messaging even though it’s announced just days after guns were again used to cause more havoc in America.
