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Donuts, a subsidiary of Bimbo, has announced that it will present a record of employment regulation (ERE) to 290 employees with the aim of “reorganizing its sales network in Spain and adapt it to the current demand of the market.”

The company has indicated that the plan contemplates the restructuring of the delivery routes and that the ERE will be presented by economic, organizational and production, has informed in a press release.

Bimbo Donuts Iberia has held that provides for social measures to minimize the impact of this measure and that it has the “firm intention of having workers’ representatives in decision making and to find together the best solution for all.”

the company claims that The market of bread and pastry manufacturer brand has undergone a “progressive decrease” in the last few years as a result of increased sales of the products of white mark, which has resulted in a lower volume of kilos put on the market.

For this, the firm argues that it should adapt the business structure to this reality: “This, together with the need to establish a business model that is economically viable for the future, has made it necessary to take this decision.”

Bimbo has been added that is facing this reality investing in research and the launch of new products that provide an added value to the consumer.