The norm to regulate the advertising of non-healthy food in which the Ministry of Consumer has been working since October last year, it also provides to restrict ads on social networks of this type of products.
The objective of the department that directs Alberto Garzón is to fight against childhood obesity and, as has already done with the law of the game, considers that limiting advertising helps prevent it.
So far what is there is a code of self-regulation, the Paos code, by which companies limit messages aimed at children under 12 years.
The idea is to go further, although you still do not know what nutritional profile these products will have nor if this publicity will be censored according to the schedules (during children) or will be acted on concrete hearing profiles.
Define what is junk food is not so easy and is controversial.
One of the options follow the European front labeling system, called Nutriscore or nutritional traffic light, which classifies food based on its A A to D quality and facilitates consumer understanding.
From consumption insist on what none of these aspects have not been defined yet and is working on it.
In addition to the online game and unhealthy food, the ministry will also regulate sexist advertising, first of all in games and toys, as indicated by Minister Garzón Own last week.
