The Frankfurt book fair will take place from the year 2021 onwards, parallel with Musikmesse, and together with other events to a new Frankfurt festival of creativity will be summarized. According to information from the F. A. Z., the new Format should be based on the model of the festival “South by Southwest”(SXSW)held every March in Austin in the us state of Texas and Festivals, conferences, and exhibitions of music, Film and interactive media. It is considered internationally to be the most important Meeting of the creative scene and is regularly visited also by representatives of the Hessian cultural and creative industries.

by Daniel Schleidt

editor in the Rhein-Main-Zeitung.

F. A. Z. Twitter

Christian Riethmüller

editor in the Rhein-Main-Zeitung.

F. A. Z.

Florian Balke

culture editor in the Rhein-Main-Zeitung.

F. A. Z.

The Frankfurt-based Festival will include, in addition to the book – and the Musikmesse, a trade show for the Gaming industry. The concept is to be presented on Tuesday in a digital press conference under the Heading “New perspectives for the cultural and creative industry”, to invite the city of Frankfurt, the trade fair company, book fair, and “The Arts” as an interface between the books exhibition and the creative economy. Together with Lord mayor Peter Feldmann (SPD) will be book fair Director Juergen Boos and trade fair, the managing Director Detlef Braun to present the project.

Small Revolution in Frankfurt

to hear How Frankfurt’s cultural and creative industries, have worked for various players in the scene for a few years, several events of the creative industry under one roof to a larger Festival, to summarize, to radiate beyond the fair in the city. Now the decision was made to unite the so far as a single event, a very strong book fair with the other View is regarded as a small Revolution at the site. The acquisition of the Fashion Week, to be held from 2021 onwards in Frankfurt, is seen as a Signal that the Messe Frankfurt wants to devote more creative subjects and modern trade fair concepts, which go beyond the classical business market places also.

to be held a creative week around the scheduled date of the book fair, and according to insiders, a minimum of 400 events from literature, Film, music, Gaming and media include. “If everything works out, we expect this week, everything from the creative scene in Frankfurt,” it said. The Musikmesse and the accompanying Show for event technology Prolight and Sound were planned this year for the beginning of April.

“A project that is in its way”

The measure, which attracted an audience last year, 85,000 visitors had moved to pandemic-related initially, and eventually be cancelled. Dates for next year are not yet announced, but a relocation of the Musikmesse was not denied in the fall of 2021. “Let yourself be surprised. It will be very nice,“ was the name of it on request. Also, the book fair keeps covered. “We are going to introduce a project that is completely new,” said a spokeswoman. The books look to this Year, in observance of Hygiene and safety concept from the 14. to 18. October, take place. The organizer of the börsenverein of the German book trade. 2019 the book fair attracted more than 300,000 visitors.

The three trade visitor days of the book fair, stay for the information of the F. A. Z. of the festival planning unaffected. Is considered, the spatially separate measure for literature and music only at the two public days of the book fair week to end run in parallel.