Advertising guest post boycott: Facebook does not benefit from the hatred

If there are tensions in the society, then this will also find expression in the social media. Platforms like Facebook are a mirror of society – with more than 3 billion people use every month, the services of Facebook, everything that is in our society, but also bad, on our platforms for its expression.

This a great responsibility: Facebook and other Social Media, companies need to decide where the boundary between acceptable and unacceptable content is to be taken.

Facebook has been criticised in recent weeks after his decision, controversial posts of the American President, Donald Trump continues to allow, many. Many people, including companies that advertise on our platform, have expressed concerns about our approach to combating hate speech.

I want to be very clear: Facebook does not benefit from hate speech. Billions of people use Facebook and Instagram because you have had a good experience. You want to see no hateful content – as much as our customers and we are self-promotional. For us there is no incentive to do anything else to remove such content.

We drive a Zero tolerance approach

Each day are sent over our services more than 100 billion messages. We all are – we talk, we share our lives, our opinions, our hopes and our experiences. In all of these billions of interactions, only a tiny fraction is hateful.

If we find hate speech on Facebook and Instagram, we are pursuing a Zero-tolerance approach and remove them. If the contents are failed to be classified, neither as hate speech against other directives, such as, for example, electoral influence, we decide in case of doubt, for the freedom of expression. Because, in the end is counter-speech is the best way, hurtful, divisive and abusive speech, counter it.

Unfortunately, a Zero-tolerance policy regarding hate speech, that there are no incidents. With so many content that are published every day, is the Entfernenvon hate speech like looking for a needle in a haystack.

each year We invest several billion dollars in employees and technologies to make our platform more secure. We have a number of people are for the safety and security of our platforms, tripled to more than 35,000 people. We are a pioneer in the use of Artificial intelligence to hateful to remove content on a large scale.