High in the North of the Republic of the Flensburg brewery and threaten to go out of bottles for the bottling of your beer. Through various Social Media channels, the brewery-to-consumer appeals: “Please, the empties will return as soon as possible, so that we can secure the supply,” writes the brewery in an Instagram post.
Tillmann Neuscheler
editor in the economy.
F. A. Z. Twitter
In an interview with F. A. Z., head of marketing Ulrich Beuth, confirmed that for the North German brewery typical Ironing bottles are scarce, and there were, therefore, already isolated delays in the delivery: “We no longer register that the return takes place so quickly,” said Beuth. After some difficult times because of the Corona pandemic, the brewery itself is a little surprised, as the bottle sales have attracted thanks to the good weather in the past weeks. From the middle of may, demand picked up significantly.
Popular swing-top bottles
That returnable bottles are in the summer months is scarce, is not uncommon. Again and again, it can empties regionally limited in the short term to bottlenecks come, confirmed the German Brewers Federation.
this year, the Plan for the brewers was particularly difficult, because the behavior of the consumer in the course of the pandemic also have changed: consumers are less likely to be shopping, then take larger amounts home. More boxes are in the basements tend to be. In the case of the Flensburg brewery could be added, that the swing top bottles for hobby brewers increasingly popular, the home-brewed bottle, speculated Beuth.
a Lot of beer
the unit to remove, in Spite of the rising demand for Beer in the warm summer days, a “Disaster” for the beer industry, will be this year, but overall, it is the German Brewers Federation. The draught beer business of the Breweries was broken into in the course of the pandemic for two months, to almost zero. Individual Breweries have had to discard greater quantities of draught beer, because it had exceeded the minimum durability period. Since the re-opening of the gastronomy, have revived the business again a bit, but only very timidly. Many restaurateurs would still have to generate only a third of their normal sales. The draught beer business of the brewer, therefore, there was more on the ground.
