What was still a hypothesis last year after his first victory at 19 in a Grand Slam tournament, the US Open, is now a fact: men’s world tennis has entered the Alcaraz era. Good news for those who were worried about not seeing performances at the level of those of the last decade again. But also for Rolex, very invested in the world of tennis which has for several years been looking for the successor to Roger Federer, the incarnation of perpetual excellence.
The hope born with Dominic Thiem’s victory at the 2020 US Open was short-lived, with the latter continuing to suffer injuries. Ditto for Tsitsipas who is struggling to confirm his status as a Grand Slam winner in the making. In the meantime, Carlos Alcaraz, 17, creates a surprise in 2020, going from junior to winner of ATP tournaments and soon Grand Slam, to the US Open in 2022, then to Wimbledon in 2023. With 12 titles (to date ) on the clock, the young Spaniard is experiencing a meteoric and lasting rise.
This domination over the courses is also measured on the wrist. This may seem trivial, but Rolex enthusiasts note that it is rare to see Rolex Ambassadors wearing such exclusive products.
To date, no other tennis testimonial (this is the term used by Rolex to describe its ambassadors) has received such a trophy from the House. Proof that in tennis, as in the shop, rare pieces are earned!