El Corte Inglés has teamed up with Disney, which is celebrating its 100 years of history this year, to open 42 ‘corners’ within some of the group’s shopping centers in Spain and Portugal until the Christmas campaign, according to the company. .
Specifically, in these themed ‘shop-in-shops’, which have an area of 200 square meters, you can find a variety of products from the iconic brand, ranging from toys, stuffed animals to clothing or games, among other categories. available.
In this way, these spaces will be available in nearly 40 establishments in Spain in cities such as Madrid, Barcelona, Valladolid, Bilbao, Zaragoza, Jerez or Seville, among others, joined by two in Portugal, such as Lisbon and Gaia. (Port).
Thus, the consumer products, video game and publishing division of The Walt Disney Company Iberia and El Corte Inglés join forces in a historic agreement to celebrate the centennial of the entertainment company, which will last until the end of the Christmas campaign.
The alliance between El Corte Inglés and Disney is also reflected in the creation of a 700 square meter interactive space, located in the outdoor parking lot of the El Corte Inglés Castellana center (Madrid), which pays tribute to the company’s centenary and its properties and most iconic characters that is open from today until October 22 with free admission.
In this way, this space has a total of 10 rooms in which visitors will enjoy an interactive exhibition of all The Walt Disney Company properties: Disney, Pixar, Disney Princesses, Frozen, Marvel and Star Wars.
At the entrance, visitors will relive historical milestones from 100 years of Disney history, as they can enter Andy’s room from Toy Story, take a photo at the famous Monsters Inc. door, measure their superhero powers in the Marvel room, complete a special mission in the Star Wars area, live an experience in the purest Disney Princess style or climb the northern mountain in the Frozen space.
For their part, the little ones will be able to play with characters from series such as Mickey Mouse, Spidey and his team or The Adventures of the Young Jedi, as well as boost their imagination and creativity in the construction spaces created by the Lego Group.
Visitors to this space will also be able to find out about trips to Disneyland Paris or any of the company’s other parks from Viajes El Corte Inglés.