For past two years, Facebook has been targeting false information – untrue claims and counterfeit messages are still on social network. The misleading messages are often disseminated via pictures or videos, Facebook shared with. For this reason, company will also examine visual content for its accuracy in future.
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How review is supposed to expire, Facebook explained in a recent example from USA. “NASA confirms that Earth has darkened for several days”, so a large number of users have been shown. With a suitable picture or curious videos, message was cast more auntic. According to Facebook, such hoaxes can be better identified with new test methods in future.
In a first step, social network wants to examine comments under contributions, said product manager Tessa Lyons. If re are indications that several users doubt credibility of content, it will be examined in more detail. The purpose is to use verification techniques such as reverse image search and analysis of metadata. According to Lyons, it is possible to determine wher it is a current image or wher it has already appeared in anor context.
Audit done by external partners
Facebook distinguishes between three types of visual fake news. Thus re is manipulated content, which has been modified by programs for image processing. In addition, pictures and videos would be presented in or contexts or with a wrong headline. These should be identified in future and n deleted.
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According to Facebook, measures are mainly aimed at so-called spammers who make money by spreading fake news. “They share articles with false information that will surprise users,” said Lyons. “And when y click on corresponding website, operator deserves money.”
Facebook was criticized after US presidential election 2016. Before election, many users spread false messages, which are said to have an influence on election result. These included contributions, according to which Pope Francis supported presidency of Donald Trump.
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The new process has been testing Facebook since March. The review will take over 27 partners in 17 countries, and research portal Correctiv will be present in Germany. According to Lyons, company wants to work toger with its partners on new techniques – Eventually distributors of fake-news also learned.