Apple is masterful Marketing. All the more irony has it that the electronics group has now become the target of a meticulously orchestrated campaign, which could add to its reputation a lot of damage: Epic Games, the makers of the successful video game, Fortnite, has provoked a Change of Payment conditions of his getting kicked out of the App Store from Apple, in order afterwards as the victim.
The company had immediately filed a lawsuit against Apple of Europe, to a spectacular spot and an Online campaign with the tag “#free fortnite” accompanied. Epic complains about the fee, the Apple by App developers and requires, as an “oppressive tax”. With Google of the video game manufacturer picked an almost identical fight.
Apple in the horns of a dilemma
The conflict with Apple, but has more weight. Because, while users of Smartphones with Google’s operating system can load Android due to less strict rules, “Fortnite”, or in some other way on their devices, is this on their iPhones is not possible. Anyone who buys a new iPhone, has to be one of the most popular video games has no access – and for Apple at a very bad time, and finally, the California group would soon bring the much-anticipated next-Generation iPhone on the market.
For Apple, the argument is also dangerous because the company is due to its business practices around the App Store, already in the midst of a competition law discussion. The CEO Tim Cook had to defend himself in a congressional hearing for Apple’s methods, the EU Commission has taken in this matter, even antitrust proceedings.
