Users of Messengerdienstes WhatsApp have to expect advertising impressions from year 2019. In so-called status area, ads will be displayed in future, announced managing director Matt Idema. WhatsApp is thus adopting company’s policy of refraining from advertising.
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The status on WhatsApp works much like stories on Instagram and Facebook. Users can share texts, pictures and videos that disappear after 24 hours. The function currently employs around 450 million people. In private chats, WhatsApp does not show any ads yet. Users should also be able to adjust wher or not y want to see ads.
In past, WhatsApp founders Jan Koum and Brian Acton had repeatedly opposed funding of service through advertising. But you have now left Facebook group to which WhatsApp belongs.
The planned advertising revenue is intended to help make WhatsApp profitable. Since beginning of year re is bereitsWhatsApp business for commercial use. Small business owners can create a business WhatsApp account to share with ir customers, send newsletters, or schedule appointments – Allerdingserst when y add contact. According to WhatsApp, this option will also be offered to larger companies in future.
It is not clear how specifically planned advertisements will be tailored to preferences of users. Because in contrast ZuWerbeanzeigen on Facebook or Instagram re are in WhatsApp keineöffentlichen profiles or likes, from which personal preferences derived werdenkönnten. The messages between users have been standardmäßigverschlüsselt for two years. They cannot be viewed by WhatsApp and are refore not analyzed for ir content. An exchange of data with parent company Facebook is inadmissible to EU Commission, as it violates collusion on WhatsApp’s takeover through Facebook. Last year, due to balance of account data, it imposed a penalty payment of 110 million euro against Facebook.
