Nexon Co., Ltd. and Embark Studios have joined forces with Tencent to bring their games, THE FINALS and ARC Raiders, to the Chinese market. This collaboration will involve customizing the games to cater to the preferences of Chinese players, with Tencent working closely with the developers to ensure a tailored gaming experience.
Embark Studios, a subsidiary of Nexon and the developer behind THE FINALS and ARC Raiders, will be revealing updates for ARC Raiders at Gamescom 2024 in Cologne, Germany. While specific details of the agreement with Tencent have not been disclosed, the release dates for the games in China will be announced in the future.
Junghun Lee, the President and CEO of Nexon, expressed his excitement about the partnership with Tencent, highlighting the opportunity to provide Chinese players with versions of Embark games that are specifically designed for their tastes. He emphasized the success of Dungeon&Fighter Mobile in China as a testament to the potential benefits of combining Nexon’s IP with Tencent’s publishing capabilities.
Patrick Söderlund, the CEO and Founder of Embark Studios, also shared his enthusiasm for the collaboration, noting that it opens up new opportunities to reach a larger player base. He praised Tencent’s understanding of their games and their ability to customize them effectively for the Chinese audience.
ARC Raiders, currently in development at Embark Studios, is a player-versus-player-versus-environment extraction shooter set in a futuristic Earth threatened by mechanized foes known as ARC. On the other hand, THE FINALS, a free-to-play first-person shooter released in December 2023, features team-based matches on destructible maps, encouraging players to utilize the environment strategically.
Nexon Co., Ltd., founded in 1994, is a leading producer, developer, and operator of online games with a global presence. With over 45 live games available in more than 190 countries across various platforms, Nexon is known for popular franchises such as MapleStory, KartRider, and Dungeon&Fighter. The acquisition of Embark Studios AB in 2021 further expanded Nexon’s portfolio, with the Swedish-based company working on multiple projects for worldwide release.
The collaboration between Nexon, Embark Studios, and Tencent marks a significant milestone in the gaming industry, showcasing the potential for tailored gaming experiences to resonate with diverse player demographics. As the development and localization of THE FINALS and ARC Raiders for the Chinese market progress, players can anticipate an immersive and engaging gaming experience that caters to their preferences and expectations. Stay tuned for more updates on the release dates and features of these exciting games designed for the Chinese audience.