In the Corona-crisis have Online places Marketing and Online sales increased. Since the EBS University for Economics and law in Oestrich-offers-angle at the right time a new Master program in “Digital Marketing”. The programme is launched in collaboration with the Berkeley University of California and should begin in the winter semester 2020/21.
the Background is, according to EBS, the trend on the advertising market, that marketing budgets are increasingly being shifted to digital media and E-Commerce is becoming more and more important. In the marketing strategies of successful companies and organizations, the Online giants Google, Facebook, and Youtube played a dominant role. “The future of marketing is digital”, therefore it is called.
EBS-Executive Director Dorothée Hofer holds the Master degree programme is ideal for all who have already completed a first business degree, and for professional “career changers” interested in digital Marketing. The students learn for two semesters at EBS, before you go for a Semester to America on the training faculty of the University of California, Berkeley.
