Olive Garden is making a comeback with two beloved menu items that were removed during the pandemic. The Italian chain is bringing back the popular Steak Gorgonzola Alfredo and Stuffed Chicken Marsala, promising to use higher-quality ingredients this time around. The announcement was met with enthusiasm at a recent conference for general managers.
The decision to revive these menu items comes after Olive Garden faced a decline in sales in the third quarter, with same-store sales dropping nearly 3 percent. Foot traffic also saw a decrease, with an overall decline of 5 percent compared to the previous year. Various factors were cited for the poor results, including weather conditions, a rise in Covid cases, the Olympics, and political unrest.
In addition to reintroducing fan favorites, Olive Garden is extending its popular ‘Never-Ending Pasta Bowl’ promotion for an additional three weeks. The promotion has been well-received across different income brackets and is being embraced more than usual this year.
One of the biggest changes for Olive Garden is the decision to offer delivery services through partnerships with Uber Eats and DoorDash. Previously, the chain resisted using third-party delivery services to maintain a direct connection with its guests. The new delivery option has been met with excitement from fans who can now enjoy Olive Garden’s dishes in the comfort of their own homes.
Despite facing criticism for raising prices earlier in the summer, Olive Garden has stood firm in its decision not to offer deals to attract customers affected by inflation. This approach is in stark contrast to competitors like Chilli’s and Applebee’s, which have rolled out value deals to entice cost-conscious diners.
Fast food chains are also entering the value war, with McDonald’s, Burger King, and Wendy’s offering $5 meal deals that include a burger, nuggets, fries, and a drink. Other chains like KFC, Jimmy John’s, and White Castle have introduced their own value meal options to compete in the market.
Starbucks surprised customers with a breakfast combo deal starting at $5 earlier this summer. The chain’s entry into the value meal arena reflects the growing trend of restaurants offering affordable options to attract customers during challenging economic times.
Overall, Olive Garden’s revival of fan favorite menu items, extension of popular promotions, and partnership with delivery services demonstrate the chain’s efforts to adapt to consumer preferences and stay competitive in the ever-changing restaurant industry.
