The Rise of Tik Tok: From Zhang Yiming to Shou Zi Chew
Tik Tok, the popular social media platform with over 1 billion users worldwide, has taken the world by storm. But who is behind this global phenomenon?
The creator of Tik Tok is Zhang Yiming, a Chinese Entrepreneur who founded ByteDance in 2012. ByteDance is a global technology company and the parent company to Tik Tok, which was launched in 2016. Yiming’s acquisition of Musical.ly, which he integrated into Tik Tok, allowed the app to gain popularity with its focus on dancing videos and lip syncing.
Today, Tik Tok is used for various purposes such as dance videos, education, comedy, awareness, and entertainment. The app boasts an impressive engagement rate, with almost 83% of users posting at least one video. Users spend an average of 1.5 hours on the app per day, opening it 8 times daily. The majority of users, around 80%, are between 16-34 years old, with females making up the majority.
One of the key factors contributing to Tik Tok’s success is its algorithm system, which predicts user interests and tailors the “For You” page to each individual user. This personalized approach has helped the app grow in popularity and is now valued at around $100 billion.
However, Tik Tok is currently facing legal challenges in the US, with the court seeking to force ByteDance to sell its shares in the app for all US users. The CEO of Tik Tok, Shou Zi Chew, is leading the fight against these legal battles.
For businesses, Tik Tok has become a valuable marketing tool. Brands can utilize paid in-feed ads, collaborate with influencers, create engaging content on their own accounts, and capitalize on popular Tik Tok trends to reach a larger audience efficiently.
In conclusion, Tik Tok’s success story from Zhang Yiming to Shou Zi Chew highlights the power of social media platforms in today’s digital age and the significance of personalized content in engaging users.