Tag: Marketing

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Boost Customer Loyalty with These 4 Strategies

As a brand that focuses on building customer loyalty and success, Black Friday and Cyber Monday (BFCM) may not be make or break sales...
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Emotional Christmas Marketing: Strategies to Connect with Consumers

John Lewis has launched a new Christmas campaign called the Gifting Hour, which tells the story of a young woman named Sally searching for...
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Revolutionizing Coca-Cola’s ‘Holidays Are Coming’ with AI Technology

Coca-Cola has decided to revolutionize its iconic 'Holidays Are Coming' ad with the use of AI technology. This new AI-generated version of the ad...
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Online Advertising Market Forecast: Reaching US$ 529.4 Billion by 2033

The online advertising market has become a significant player in the global marketing arena, changing the way brands interact with consumers. With the rapid...
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Unveiling the Truth Behind Open Washing: What You Need to Know

Mark Zuckerberg, the CEO of Meta, claims that Meta's AI large language model (LLM) Llama 3 is open source. However, the Open Source Initiative...
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Rebuilding China’s Tourism Industry: Strategies to Attract International Visitors

China has always been a fascinating destination for international tourists, with its rich history, diverse culture, and breathtaking landscapes. Before the COVID-19 pandemic, China...
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Solving Fashion’s Sustainability Problem through Marketing Strategies

Fashion is facing a massive sustainability issue, and many are wondering if marketing can be part of the solution. With the fashion industry contributing...
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Allianz Australia Partners with Football Australia in Long-Term Deal

Football Australia and Allianz Australia have come together in an exciting new partnership that will see Allianz become the Official Insurance Partner of Football...
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New Balance Officially Partners with WNBA for Multiyear Collaboration

New Balance has officially partnered with the Women's National Basketball Association (WNBA) in a multiyear collaboration to boost women's sports and inspire fans and...
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Coca-Cola Olympic Ad Emphasizes the Power of Hugs

Coca-Cola recently launched a new Olympic ad that focuses on the power of hugs. The global campaign was created by WPP Open X, with...
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Glossier Collaborates with Team USA Women’s Basketball for Olympic Campaign

Glossier, a New York-based beauty brand, has recently announced a groundbreaking partnership as the first official beauty partner of the Team USA women’s basketball...
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Qatar Airways becomes Inter Milan’s training kit sponsor

Qatar Airways has recently signed a deal to become the training kit sponsor for the Italian football club Inter Milan. According to reports from...
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Shah Rukh Khan’s D’YAVOL Scotch Whisky Wins Gold at International Spirits Challenge

In the realm of high-end spirits, quality is expected, and innovation is highly praised. D’YAVOL Luxury Collective has established itself as a symbol of...
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Spotify launches ‘Creative Lab’ to boost brand reach

Spotify, the popular audio streaming service, has recently launched a new initiative called ‘Creative Lab’. This in-house creative agency aims to assist brands in...
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DADDY Meme Coin Founder Andrew Tate Challenges Iggy Azalea’s Mother in Coin Flipping Contest

Andrew Tate, the founder of the DADDY meme coin, has challenged Iggy Azalea's mother in a coin flipping contest, as reported by DEX Screener....
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The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO Leaders

The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO LeadersOKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew...
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Liquid Death finds a new partnership with The Deep ahead of ‘The Boys’ Season...

Liquid Death, a popular beverage brand known for its unique marketing tactics, has recently found itself in a new partnership with The Deep ahead...

Four Lads in Jeans make comeback appearance in new advert

Four Lads in Jeans Return in Hilarious New Paddy Power Ad Featuring Danny DyerThe iconic Four Lads In Jeans have made a triumphant return...

Days Gone Director: Sony Execs ‘Were Never Fans’, Hence No Sequel

Sony Execs Dismiss Possibility of Days Gone Sequel, Director RevealsAhead of the recent State of Play showcase, Jeff Ross, the game director of Days...
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The success of Tik Tok and the creator

The Rise of Tik Tok: From Zhang Yiming to Shou Zi ChewTik Tok, the popular social media platform with over 1 billion users worldwide,...