The transport company Alsa has launched a promotion of 100,000 tickets for 10 euros to travel in the coming months, to celebrate the centenary of its foundation.
Originally, Automóviles Luarca S.A., the predecessor company of Alsa, was established on April 20, 1923 in Luarca (Asturias) and, since then, it has grown based on the acquisition of other small companies in the sector.
In 1964, the company began the regular service between Asturias and Madrid, and a year later, the first international service between Oviedo, Paris and Brussels, fostered to a large extent by Spanish emigration. Twenty years later, the company even landed in China, becoming the first foreign company authorized to operate in the sector.
In the 1990s, Alsa boosted its growth in Spain by obtaining new contracts in tenders and acquisitions, such as those of the Cantabrian company Turytrans and the Leonese Fernández, among others, until in 1999 it acquired the public company Enatcar. That same year it began its operations in Morocco, where it is currently the leading urban transport company in the country.
In 2005 it joined the British group National Express, a multimodal operator with a presence in the United Kingdom, the United States and Canada, and in 2008 it bought Continental Auto.
Currently, Alsa has a fleet of 5,600 buses and a staff of 16,000 professionals, who last year served 553 million passengers.
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